Our editorial mission
iPrego publishes evidence-based guides on fertility, pregnancy, postpartum, and newborn care. Our editorial mission is to provide calm, accurate, well-sourced information written for a non-clinical reader, then reviewed by a credentialed clinician before publication.
We are independent, family-run, and not affiliated with any pharmaceutical company, hospital system, or healthcare provider.
How we choose topics
Topics are chosen based on three signals:
- Reader search demand — what expectant parents and new parents actually search for online, identified through Google Search Console and our own reader feedback.
- Clinical importance — questions where bad information can cause real harm get prioritized over softer lifestyle topics.
- Editorial gap — areas where existing online coverage is either too superficial (clickbait) or too dense (medical journal).
We do not select topics based on advertiser interest, affiliate-program commissions, or sponsored partnerships.
How we source content
Every clinical claim on iPrego is sourced from one or more of the following authoritative bodies:
- ACOG (American College of Obstetricians and Gynecologists)
- CDC (Centers for Disease Control and Prevention)
- AAP (American Academy of Pediatrics)
- Mayo Clinic
- NIH (National Institutes of Health) and its component agencies, including NICHD
- WHO (World Health Organization), where U.S. guidance is unavailable
- Peer-reviewed clinical literature indexed in PubMed
When sources disagree, we note the disagreement and explain how clinical practice typically reconciles it. We do not cite social media, parenting forums, or unsourced commercial sites as primary evidence.
How we medically review content
iPrego’s medical reviewer is Maureen Kelly, RN — a Registered Nurse with more than 20 years of clinical experience in labor and delivery, postpartum, NICU, pediatrics, women’s health, and med-surg nursing.
Articles flagged for medical review include:
- All hub pages and pillar guides
- The full pregnancy week-by-week series
- Any article making a safety claim (e.g., “is X safe during pregnancy”)
- Any article describing warning signs, symptoms requiring care, or “when to call your provider” guidance
Maureen reviews for clinical accuracy, alignment with current guidelines, clarity for a non-clinical reader, and presence of appropriate safety cues. Articles she has reviewed carry a “Medically reviewed by Maureen Kelly, RN” byline with the review date. We do not backdate review timestamps.
iPrego content is for educational purposes and is not a substitute for personal medical advice. See our Medical Disclaimer for the full statement.
How we handle updates
Clinical guidance changes. We review and refresh content under the following triggers:
- A guideline change from ACOG, the CDC, or the AAP affects an existing article
- A reader reports a factual error or outdated source
- An article hasn’t been reviewed in 12 months
When we update an article, we change the “Updated” date and re-run medical review if the change is clinical.
How we handle corrections
If we publish something inaccurate, we want to know. Email corrections@iprego.com with the article URL and the issue.
For substantive corrections (clinical inaccuracy, wrong source, missing safety information), we update the article, append a “Correction” note at the bottom of the article describing what changed and when, and refresh the medical review. For typos, broken links, or formatting issues, we update silently.
AI assistance disclosure
iPrego uses AI tools (including large language models) to assist with research summarization, drafting, and editing. Every article that uses AI assistance is reviewed and edited by a human editor before publication, and any article making a clinical claim is reviewed by Maureen Kelly, RN.
We do not publish AI-generated content unedited. We do not use AI to invent quotes, fabricate sources, or simulate first-person experience.
Advertising and affiliate disclosure
iPrego is supported in part by advertising and may, over time, include affiliate links to products we have evaluated. When affiliate links are present, they are disclosed in plain text at the top of the relevant article.
Editorial content is not influenced by advertisers. Advertisers do not see articles before publication, do not receive favorable mention, and do not have any input into our topic selection or recommendations. If we ever recommend a product, it is because we believe it is useful — not because we are compensated.
Independence
iPrego is independently owned and operated. We are not owned by, funded by, or affiliated with any healthcare system, pharmaceutical company, insurer, hospital, or media conglomerate.
Contact
Editorial questions, source verification requests, or correction submissions: editorial@iprego.com
General contact: see Contact.